Your 30-Minute Digital Audit: A Stress-Free Guide for Stratford-Area Businesses
Published: May 7, 2025 · Read time: 6 min
In 2025, 72% of Canadian customers say a clunky website makes them question whether they can trust a business. And yet, if we're being honest, most of us haven't taken a real look at our online presence since the world turned upside down a few years ago.
This isn't about perfection—it’s about progress.
In less than 30 minutes, you can spot small cracks before they turn into real problems that cost you customers, reputation, and opportunities to grow.
And you don’t have to fix everything alone—or out of pocket.
Use this quick checklist as your roadmap:
Your lowest-scoring areas are the cracks most likely to widen as customer expectations climb. The good news: you don’t have to patch them alone—or out of pocket. Below is a shortlist of grants and free advisory services that line up neatly with the gaps Stratford& District businesses tell us about most often. Pick the program that matches your top priority, then move on it while funds are still available.
Task Free Tool How to Use It (5 min or less)
Website speed & mobile Google PageSpeed Insights Paste URL → note mobile & desktop scores; anything <60 needs work.
SEO quick check HubSpot Website Grader Paste URL → review SEO & security tabs.
Broken links & site health Screaming Frog – Free version Crawl → look for 404s & duplicate titles.
Local search visibility Google Business Profile Search your business name → verify hours, category, reviews.
Cyber hygiene Have I Been Pwned? Enter work emails → if “pwned,” change passwords & enable MFA.
Social consistency Brand audit mini-check Scroll last 10 posts on each platform → note gaps in branding, tone, or posting frequency.
Record scores in your sheet as you go.
Rule of thumb:Focus on website speed and cybersecurity first.A beautiful site doesn’t matter if customers can’t load it—or if their data isn’t protected.
Pick one thing from your scorecard—the area that scored lowest—and set a 30-day goal to improve it.
Example: Raise my mobile PageSpeed score by compressing images and moving to a faster web host.”
Digital audits don't have to feel overwhelming or expensive. They’re simply a way to stay in control—and to make sure your online presence grows right along with your business.
If you’re feeling stuck—or just want a little extra confidence—you don’t have to figure it out alone.
Book a quick 30-minute coffee chat with the Stratford & District Chamber of Commerce - info@stratfordchamber.com
We’ll walk through your scorecard together, talk about easy next steps, and make sure you’re on track.
No pitches. No tech jargon.
Just practical, friendly advice to help you move forward with confidence.
Networking is the cornerstone of any business’ success. Stay connected and subscribe to our newsletter so you never miss another opportunity to expand your circle.
Thank you for your continued support.
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